The 2024 Equip Expo drew the largest crowd in its history during the three-day Outdoor industry event in Louisville, attracting over 28,000 registrants this past October 16th-18th. The Hustler team greeted several thousand of those attendees, many of whom overflowed the Hustler booth into surrounding areas on Thursday afternoon as they anxiously awaited the mid-afternoon drawing of the Hustler Mentality giveaway featuring an X-RIDE™ zero-turn mower with Custom Ride Technology™, the versatile Super S® stand-on mower, and a 16-foot trailer.
Justin Anderson, winner of this year’s Hustler prize, raced to the Hustler booth after receiving a call from his dad letting him know he had won. The Tampa area resident felt his odds of winning the giveaway were pretty remote, saying “there’s no way out of all these people that it was going to be me, that my name would be called.” After several minutes to reflect on his good fortune, he said he was still in shock and in disbelief, “right now I feel like I’m on cloud nine, like this isn’t true.”
Having just started landscaping and currently performing mainly handy work, Justin came to Equip Expo to begin looking for his first mower to possibly start a side business, saying, “I got as lucky as I could get”, motioning to his two new Hustler commercial zero-turn mowers and trailer. As for Justin’s immediate plans, he said, “I’m just ready to get it home and get things started. I have everything I need to hit the ground running.”
Stay tuned for updates on Justin throughout the year.
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