The Hustler brand is celebrating its 60th anniversary as a pioneer in the lawncare industry, beginning with its introduction of the world's first twin-lever zero-turn mower in 1964. Since then, Hustler has expanded its product line with hardworking, reliable products developed for today's landscape professionals.
Hustler’s legacy and heritage dates back to inventor John Regier, who while working for Hesston Corp., recognized the need for a riding mower that could maneuver irregular landscapes. While Regier didn't have an engineering background, he dedicated his time to designing a mower envisioned from farm machinery and mower parts. Eventually, Regier created the world's first twin-lever zero-turn mower.
When deciding what to name his innovation, he recalled a story from an issue of Popular Mechanics magazine about the U.S. Air Force B-58 Hustler fighter-bomber. The aircraft was described as unlike anything at the time due to its speed, agility and efficiency. Noting the similarities in his own invention, Regier deemed the name Hustler fitting for his new mower.
Today, Hustler is a leader in outdoor power equipment under the umbrella of Stanley Black & Decker, which acquired Excel Industries in 2021. With a full range of commercial and residential mowers in its lineup, including the award-winning X-RIDE™, the brand prides itself on its innovation, performance, reliability, and outstanding customer care provided by its large and experienced dealer network.
.svg)